The first Hispano Suiza Carmen Boulogne has been unveiled for the first time in the USA in the Monterey Car Week in California.
Throughout the week, the brand took part in various exclusive events that turn this area of California in an epicenter for automotive fans, collectors and potential buyers.
“Motorlux”, held at the Monterey Jet Center, marked the beginning of the Monterey Car Week. The first Hispano Suiza car delivered in the United States, a Carmen Boulogne painted in one-off Ocean Song Rose color, was displayed in the so-called “Electric Avenue” before 3,000 visitors, as the excellence in automotive, aviation and gastronomy gathered together, three highly important components of the Hispano Suiza DNA.
In addition, Francesc Arenas, Design Director of Hispano Suiza, took part in a panel organized by the Petersen Museum on the “Future of Electric Vehicle Design” at the renowned Pebble Beach Beach&Tennis Club. The autonomous car and the changes that it will entail for the interiors focused part of the interventions. Arenas stressed that “biometrics will allow managing the necessary relationship between human and artificial intelligence“.
The pillar of this Monterey Car Week has been “The Quail, a Motorsport Gathering“, held at the renowned Quail Lodge & Golf Club. Hispano Suiza showcased its Carmen Boulogne on a stand that captured the attention of personalities such as the Swedish former Formula 1 driver Stefan Johansson and one of the best known automotive TikTokers in the world, Daniel Mac (@itsdanielmac with nearly 13 million followers).
Hispano Suiza finalised its participation in the Monterey Car Week with the “Exotics on Broadway” exhibition, thanks to its partnership agreement with Michelin. Since the inaugural event in 2015, Exotics has grown from a small gathering of supercars to the event with the highest attendance during Monterey Car Week. Focused entirely on the Super, Hyper and Exotic Car phenomenon, the event takes place on Broadway Avenue in the Monterey County town of Seaside.
Source: Hispano Suiza
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