BYD launched five models in France with the appointment of several key dealerships in strategic regions of the country.
At the heart of this launch plan is the strategic ambition to work with dealer groups that will provide the experience, expertise, and prime locations to sell the pioneering range of new energy vehicles.
BYD announced the launch of its passenger car range in October 2022 at the Paris Motor Show. Ahead of the official launch in France, BYD has opened outlets with trusted partners in Norway, Sweden, Denmark, Finland, Iceland, the Netherlands, Belgium, Luxembourg, the UK, Ireland, Germany, Austria, Spain, Portugal and recently in Italy and Hungary. In 2024, BYD will open in further European countries.
France is one of the most significant countries in the European automotive industry. French consumers are highly receptive to new energy vehicles. Therefore, BYD will establish a nationwide distribution network throughout France. This month, the first designated BYD dealerships in France will begin receiving cars, and sales will commence shortly after that. BYD intends to establish 15 to 20 dealerships with select partners starting in 2023.
Partners confirmed by BYD in France:
- BYmyCAR: 2 dealerships are already open in Paris with after-sales service.
- Kroely: 2 dealership openings in the 3rd quarter of 2023 in Strasbourg and Metz, then Nancy and Mulhouse.
- Bodemer: 1 dealership opening in the 3rd quarter of 2023 in Rennes and others to come.
BYD’s strategy to work with local market experts led the company to form partnerships with carefully selected dealers in France. Authorised dealers will open BYD service and sales stores, enabling the brand to provide customers with high levels of service, quality, and efficiency. All French partners are industry leaders with extensive experience and resources that support the expansion of electric vehicles.
Five BYD Pure Electric Vehicles in France
BYD will be the only automaker to immediately offer French customers a complete lineup of five pure electric vehicles. After introducing three electric vehicles at the Paris Motor Show last year, including the BYD Atto 3 (C-segment SUV), BYD Han (E-segment sedan), and BYD Tang (7-seater E-segment SUV), the BYD Dolphin will be unveiled next month. The BYD Dolphin is an agile and versatile C-segment hatchback that offers high levels of practicality, efficiency, and affordability, as well as a reassuring range. After the summer, BYD dealers in France will begin selling the BYD Seal, which is a dynamic, sporty D-segment sedan with highly advanced technologies.
Source: BYD
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