Cupra Kiro joins forces with Marvel Studios in ground-breaking partnership to bring Thunderbolts* to the world of Formula E.
Cupra, in collaboration with Kiro Race Co, joined forces with Marvel Studios for the 2025 Miami E-Prix to promote its upcoming film, Thunderbolts*.
Directed by Jake Schreier and featuring an ensemble cast including Florence Pugh, Sebastian Stan, and David Harbour, Thunderbolts* is the 36th film in the Marvel Cinematic Universe (MCU) and will hit screens globally on 2 May 2025.
As the first partnership of its kind in Formula E, Cupra Kiro’s collaboration with Marvel Studios represents a landmark moment for the team and series, with the World Championship continuing to cement itself as a cutting-edge platform for global brands to showcase their vision.
At the 2025 Miami E-Prix, which also marked the team’s first home race in Formula E, Cupra Kiro competed with a unique one-off special edition Marvel Studios livery where Thunderbolts* branding has featured prominently on the Gen3 EVO cars of drivers, Dan Ticktum and David Beckmann.
To celebrate the partnership, Marvel Studios also created a limited-edition Formula E-themed comic strip, limited to a print run of 5,000 copies, available during the race weekend.
Source: Kiro Race Co
Photo: Kiro Race Co and Electric Motor News
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