ZEEKR has opened a luxury showroom in Amsterdam, located in the city’s busiest shopping street within the former Vroom & Dreesman Building at 164 Rokin.
Overlooking the Rokin canal, the site is close to famous Amsterdam landmarks including the Rijksmuseum, Dam Square and the Royal Palace, and is designed to give customers a luxurious, exclusive, curated brand experience, and effortlessly blends contemporary materials, finishes and lighting within the historic building.
The second ZEEKR showroom to open in Europe, the Amsterdam center will help the brand drive forward the transition to electric mobility by making luxury electric vehicles accessible, and matching world-class design and technology with a One-stop-shop offer that makes the switch to EVs simple and seamless.
Just like ZEEKR stores in China, the spacious location is the perfect showcase for the first two all-electric models offered in Europe – the pioneering ZEEKR 001 luxury shooting brake and the ZEEKR X urban compact luxury SUV.
The Amsterdam ZEEKR Center is much more than a retail space: it embodies every element of ZEEKR’s direct and customer-oriented approach. Customers can configure and order their vehicles on 4k touch screens, and ZEEKR product experts are on hand to demonstrate the state-of-the-art technologies in the vehicles, such as the augmented-reality head-up displays, 5G connectivity, and AI voice assistants.
ZEEKR’s personalized, One-Stop-Shop offering gives the customer everything from finance, insurance, home wallbox installation and public charging solutions, through to vehicle servicing and extended warranties, helping to set new standards in EV ownership.
The store is also designed as a relaxing, exclusive space for customers, where they can spend time in a dedicated lounge, order artisan coffee via a ZEEKR app, and browse the collections of ZEEKR merchandise and co-branded goods.
The first ZEEKR vehicles destined for customers in the Netherlands and Sweden will be delivered before the end of December, and in Germany early next year, with ZEEKR will expand its presence into most countries in Western Europe by 2026.
Source: ZEEKR
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