BYD launched the A-class SUV Yuan Plus (named Atto 3) in Australian market, built upon BYD’s e-platform 3.0 that now began pre-sales in Australia.
Two models of Atto 3 would enter the Australian market with the official guide prices ranging from 44,990 to 47,990 AUD.
The launch ceremony was witnessed by Mr. Wang Chuanfu, Chairman and President of BYD Company Limited, Mr. Lu Tian, General Manager of Dynasty Net Sales Division, BYD Auto, Mr. Michele Jauch-Paganetti, BYD Global Interior Design Director, Mr. He Chong, the Olympic Champion, Mr. Murray Davis, Trade and Investment Commissioner – Great China, New South Wales Government, and Mr. Luke Todd, Director of EVDirect, BYD’s Australian partner.
In the Australian market, Yuan Plus is named Atto 3. Atto is inspired by the Attosecond, the smallest time scale unit in physics, which means Atto 3 is speedy, energetic, and dynamic.
Atto 3 is the first SUV built on BYD’s e-platform 3.0, specially designed for high-performance electric vehicles with four significant advantages: intelligence, efficiency, safety, and aesthetics.
The e-platform 3.0 improves EV safety and battery performance as well as optimizes the driving experience. It creates a new generation of smart electric vehicles that are more efficient and safer. Concurrently, Atto 3 is also specially configured with the BYD auto applications for the Australian market.
Embodying BYD’s new design language, Atto 3 is the first SUV featuring the sporty-themed interior designed by BYD Global Interior Design Director, Mr. Michele Jauch-Paganetti, exhibiting the senses of passion and energy for the customers.
BYD’s revolutionary Blade Battery technology comes as a standard in Atto 3, offering drivers industry-leading safety levels as well as an extended single-charge range capability. Launched by BYD in 2020, Blade Battery is the only battery that successfully passes the nail penetration test, the most rigorous way to test the thermal runaway of batteries. Also, the space utilization of the Blade Battery pack increases by over 50%, compared with that of conventional lithium iron phosphate block batteries, resulting in significant improvements in energy efficiency and range.
Source: BYD
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