MINI presents its wide product range at the Auto Shanghai, where the all-electric MINI Cooper SE Convertible will celebrates its world premiere.
The MINI Cooper SE Convertible (power consumption combined: 17.2 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km) is the world’s first locally emission-free premium convertible in the small car segment to be presented to the public for the first time. With a limited number of 999 vehicles, it will enable MINI fans in Europe to enjoy exceptional and exclusive open-air driving fun from April 2023.
The small series is available in the colours Enigmatic Black and White Silver and emphasises the exclusive character of the limited MINI Convertible featuring edition-specific equipment details with the lettering 1 of 999. With a range of 201 kilometres determined in the WLTP test cycle, open-air excursions well beyond the city limits are possible. In addition to the all-electric drive, MINI also takes a pioneering role in the edition-specific light-alloy wheels, which are made of 100 per cent secondary aluminium. In combination with the fact that green electricity is used to produce them, CO2 emissions can be significantly reduced compared to conventional manufacturing processes.
Looking ahead to a new era with the MINI Concept Aceman
With the MINI Concept Aceman, the brand is providing a preview of the first all-electric crossover model in the new MINI family. The concept vehicle embodies agility as well as a self-confident presence and stands for the MINI design language of the future “Charismatic Simplicity.” It focuses on the essentials and reinterprets the creative use of space typical of the brand.
Innovative technologies and numerous options for individualization show what digitalization at MINI could look like in the future. In addition, the MINI Concept Aceman takes the user experience in the exterior and interior to a new level by offering a wide range of options for interaction with the driver.
MINI attaches particular importance to a minimal ecological footprint. The purely electric drive, a clear and reduced design language and a diverse material concept all make their contribution to this. In the interior, MINI is the world’s first automaker to introduce a circular OLED display that takes up the entire surface of the central instrument. Together with the redesigned toggle switches, this results in the harmony of digital and analog controls that is typical of MINI.
Spike, the digital character for the new MINI model family, celebrates his premiere
Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. Inspired by the look of an English Bulldog, he guides you through the operating concept of the future MINI model family. In his role as MINI Intelligent Personal Assistant, he will become a characteristic companion that provides various forms of support.
Spike will be appearing in a different form at Auto Shanghai 2023. There, the reimagined four-legged friend will become an art toy welcoming visitors to the MINI stand as a large-format sculpture. Art toys are independent works of art that combine elements of toys and sculptures in the style of urban pop culture. But it’s in the cockpit of the MINI Concept Aceman that Spike really comes into his own. Once the new Spike mode is activated, the digital character gets his time to shine and is brought to life on the circular OLED central display and the dashboard.
Spike has been accompanying this British premium brand’s success story since the modern MINI debuted in 2001. In the future MINI model family, he will be a connecting link in the relationship between person and automobile. What’s more, the MINI community can also look forward to unexpected experiences and exciting encounters outside the vehicle.
Also known as Auto Shanghai, the exhibition is considered one of the most important international motorshows in the industry and welcomed over 800,000 visitors in 2021. The 20th edition of Auto Shanghai, with exhibitors from all over the world, will take place from 18 to 27 April at the China Expo Convention and Exhibition Complex, Shanghai.
Source: MINI
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