Hyundai creates a new brand Ioniq dedicated to EVS

Hyundai crea il nuovo marchio Ioniq

A new brand Ioniq dedicated to battery electric vehicles has been launched by Hyundai Motor Company, opening a new chapter in the era of electrified mobility.

Under the Ioniq brand, Hyundai Motor will introduce three new dedicated models over the next four years with more innovative models to follow. The creation of Ioniq brand is in response to fast-growing market demand.

To fulfill Ioniq’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.  

The Ioniq brand will change the paradigm of EV customer experience – said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle. 

Rebirth of Ioniq

Hyundai crea il nuovo marchio IoniqHyundai first introduced the term Ioniq, which fuses “ion” and “unique”, when it announced Project Ioniq, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named Ioniq, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type.

Ioniq brand was conceived to fuse life changing mobility with environmental performance and has so far been in instrumental in delivering progress electrified. Ioniq will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.  

Ioniq 5 / Ioniq 6 / Ioniq 7

Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. 

The first model under the Ioniq brand will be the Ioniq 5 midsize CUV that will launch in early 2021. Ioniq 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car.

In 2022, Hyundai will introduce Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by Ioniq 7, a large SUV in early 2024.

Likewise, Ioniq vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future.

E-GMP platform

Ioniq brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.

Strategy 2025

Hyundai crea il nuovo marchio IoniqHyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

Under Strategy 2025, Hyundai Motor Company itself aims to become the world’s third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales. The launch of the Ioniq brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.

London Eye Event: Ioniq Campaign

Hyundai has celebrated the launch of Ioniq by turning the London Eye into a giant letter “Q” using electric lights just before the official reopening of the famous attraction.

This marks the first event of the ‘I’m in Charge’ brand campaign, which promotes empowerment of the environment and diverse lifestyles through Ioniq.

With the otherwise bustling city of London having come to a halt during the COVID-19 pandemic, Hyundai is bringing new energy into the city by lighting up and turning one of its most iconic sights once again.

A video of Hyundai turning the globally famous London Eye into a huge ‘Q’ can be viewed here:

Source: Hyundai Motor Company

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