The Little Car Company proudly announces its rebranding as Hedley Studios, marking a significant evolution in its journey of creating iconic, driveable artworks.
This strategic repositioning reflects the company’s dedication to redefining the concept of collectible cars, honouring them as highly coveted pieces of art.
A new identity, same commitment to excellence
One significant element of the rebranding process has been the change in name to Hedley Studios. After extensive research into luxury brands, both inside and outside of the automotive industry, it was noticed that many world-renowned brands, from fashion houses to high-end watchmakers, proudly carry the names of their founders. This tradition not only signifies a deep personal connection to the brand, but also reinforces the legacy and trust associated with its heritage.
While the name has changed, Hedley Studios remains steadfast in its commitment to the precision, craftsmanship, and quality that have always defined its products. The decision to rebrand as Hedley Studios honours Ben Hedley, the Founder, CEO, and driving force behind the company, motivated by extensive client and audience research, and a strong alignment with brands that carry the legacy of their founders.
Hedley Studios prides itself on its regular communication with clients. Whether clients have one piece, or a collection, they frequently speak with them to understand their needs and how they use their pieces. While there are many different use cases for their driveable artworks, the Hedley Studios team have noticed a large number of their clientele purely having pieces as artwork for static display. This rebrand clarifies the company’s diversification and growth, emphasising its role as a creator of timeless automotive art.
As part of the rebrand, Hedley Studios has adopted a new logo, known as the ‘Hedley Hallmark’, which takes on a clean monogram-style icon. The world’s leading brands possess unmistakable visual symbols that serve as stamps of quality and seals of approval, given by each craftsperson who carefully and meticulously hand-builds their products. Hedley Studios is no different, with the ‘Hedley Hallmark’ symbolising the dedication and skill of their expert artisans, ensuring each piece is crafted to perfection.
As Hedley Studios expands globally, it becomes crucial to establish a clear brand icon that resonates across different languages, creating a distinctive visual identity. Much like the renowned automotive marques and luxury brands Hedley Studios partners with, their new logo symbolises quality, precision, and excellence in craftsmanship and engineering. From Bicester to clients worldwide, the ‘Hedley Hallmark’ will serve as a testament to the company’s commitment to these values, ensuring the brand stands out in the competitive landscape of luxury collectibles.
Icons reimagined
Under the new title, Hedley Studios will continue to build on and grow its acclaimed Icons series, which includes the Bugatti Baby II Series, the Ferrari Testa Rossa J Series, Bentley Blower Jnr Series and the Aston Martin DB5 Junior Collection, featuring the DB5 Junior Series and the DB5 Junior ‘No Time to Die’ Series. These driveable artworks are not toys, but meticulously handcrafted pieces designed by a team of experts, blending technical excellence with painstaking attention to detail – paying homage to the original cars, which are now themselves considered artworks.
Global reach
Ben Hedley, Founder and CEO of Hedley Studios, commented:
Rebranding as Hedley Studios marks a significant and exciting milestone in our journey as a luxury brand, and a personal journey that I’m incredibly proud of. This evolution not only honours our heritage, but also propels us into a future where we continue to blend art with automotive excellence.
As the company has grown and matured, so has the understanding of our clientele, and the way that they perceive our brand and use our products. With many of our pieces on permanent static display as cherished collector items, they are still fully functional and driveable, embodying the perfect blend of art and automotive excellence for those who appreciate the thrill of driving.
Over the past three years, delivering over 450 vehicles to clients in more than 50 countries has been testament to the dedication and craftsmanship of our artisans, solidifying our status as a global luxury brand. We are excited to carry forward our legacy, creating timeless, driveable artworks that inspire and delight collectors worldwide.
Vehicles have reached owners in cities like Boston, Basel, Bahrain, and Bangkok, demonstrating the worldwide appeal and demand for these collectible pieces. Many clients have expanded their collections, owning multiple models from the diverse range offered by the company.
The future of Hedley Studios
As Hedley Studios embarks on this exciting new chapter, it aims to inspire lasting wonder through the celebration of perfection. Partnering with world-renowned brands like Bugatti, Bentley, Ferrari, Aston Martin and EON Productions, Hedley Studios elevates legendary cars into collectible and driveable works of art, hand-built in the UK by highly skilled artisans, with unparalleled precision and care.
Looking ahead, Hedley Studios is poised to revolutionise its portfolio with an array of groundbreaking projects that redefine automotive craftsmanship. This new era heralds a series of visionary collaborations and bespoke creations that promise to ignite passion among enthusiasts and collectors alike, setting new benchmarks in the world of luxury automotive art.
Hedley Studios is dedicated to continuously pushing the envelope of what is possible in the realm of luxury automotive art. This commitment to excellence and innovation will ensure that the brand continues to deliver timeless, driveable artworks that inspire and delight collectors worldwide for generations to come.
Here you can watch the animated logo
Source: Hedley Studios (formerly The Little Car Company)
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