{"id":115163,"date":"2019-06-30T00:10:22","date_gmt":"2019-06-29T22:10:22","guid":{"rendered":"https:\/\/emn.electricmotornews.com\/?p=115163"},"modified":"2019-06-29T15:52:50","modified_gmt":"2019-06-29T13:52:50","slug":"moto-rivoluzionario-eicma-milano","status":"publish","type":"post","link":"https:\/\/www.electricmotornews.com\/gb\/eventi\/moto-rivoluzionario-eicma-milano\/","title":{"rendered":"Il 2019 sar\u00e0 l\u2019anno del \u201cMoto Rivoluzionario\u201d all\u2019EICMA di Milano"},"content":{"rendered":"\n<p><strong>Sullo scenario di un Moto Rivoluzionario<\/strong> \u00e8 stata svelata la campagna della <strong>77\u00aa Edizione dell\u2019Esposizione Internazionale Ciclo e Motociclo di Milano (EICMA).<\/strong><\/p>\n<p>Alla 77\u00aa Edizione dell\u2019Esposizione Internazionale del Ciclo e Motociclo, in programma dal <strong>5 al 10 novembre prossimi nei padiglioni di Fiera Milano a Rho<\/strong> (le giornate del <strong>5 e 6 saranno dedicate esclusivamente alla stampa e agli operatori<\/strong>), tutto ruoter\u00e0 attorno alla mobilit\u00e0 di domani e alla passione per le due ruote. <strong>EICMA svela l\u2019immagine della campagna 2019 e presenta una creativit\u00e0 che esalta il dinamismo dell\u2019industria di riferimento e la sua capacit\u00e0 di spostare sempre pi\u00f9 avanti i confini dello sviluppo tecnologico.<\/strong><\/p>\n<p>In continuit\u00e0 con l\u2019headline dell\u2019anno scorso <strong>\u201cVediamo strade che ancora non esistono\u201d<\/strong>, si compie cos\u00ec la seconda tappa di un\u2019esplorazione concettuale che, dopo avere conquistato nuove conoscenze sul pianeta rosso, fa ritorno sulla terra, a Milano, con un obiettivo: evolvere il mondo delle due ruote, rivoluzionandolo.<\/p>\n<blockquote>\n<p>\u00c8 quello che continuano a fare realmente le aziende che durante il nostro evento espositivo \u2013 ha spiegato <strong>Andrea Dell\u2019Orto, presidente di EICMA S.p.A.<\/strong> &#8211; scelgono di mettere in mostra di fronte a centinaia di migliaia di visitatori e al mondo intero il frutto dei loro investimenti in innovazione e ricerca prima che scendano in strada.<\/p>\n<\/blockquote>\n<p><strong>E proprio la centralit\u00e0 del tema dell\u2019evoluzione e dell\u2019impiego delle conoscenze tecniche ed astronomiche<\/strong> costituisce, nel cinquecentesimo anniversario della sua morte, un\u2019occasione per rendere omaggio anche all\u2019eredit\u00e0 del <strong>genio di Leonardo Da Vinci<\/strong> e allo straordinario contributo che ha dato per soddisfare il <strong>desiderio di movimento dell\u2019uomo e pi\u00f9 in generale al sapere e al progresso dell\u2019umanit\u00e0.<\/strong><\/p>\n<blockquote>\n<p>Le varie edizioni di EICMA \u2013 ha aggiunto ancora <strong>Dell\u2019Orto<\/strong> &#8211; non sono mai slegate tra loro: l\u2019anno scorso, in particolare, abbiamo iniziato un cammino ideale, un viaggio sviluppato come percorso di comunicazione concreto, che si fonda proprio sulla capacit\u00e0 della nostra industria di suscitare stupore, emozione, di interpretare il mercato e il nuovo bisogno di mobilit\u00e0.<\/p>\n<p>Al termine di ogni EICMA \u2013 ha concluso Dell\u2019Orto &#8211; il mondo delle due ruote non \u00e8 infatti pi\u00f9 lo stesso: \u00e8 questo l\u2019effetto del Moto Rivoluzionario.<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\"><strong>Fonte: EICMA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div 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