Genesis has outfitted the GV90 with a wealth of innovative technologiesto provide anew dimension to the user experiencefor every moment spent with the car.
The GV90 isthe first Hyundai Motor Group vehicle to adopt New Power Control System, which eliminates the start button, ensuring a seamless transition from entry to driving.
As a passenger pulls the door handle, the car powers on and the door closes automatically.Once the door closes, the Motion Column Shifter moves from the 12 o’clock to the 2 o’clock position, ready for gear selection. Simultaneously,the Crystal Sphere Controller rotates to reveal an integrated controller, and the tweeter covers on the dashboard part gracefully to the sides, intuitively communicating to the driver that the car is ready to drive.
The car is started by pressing the brake pedal, eliminating the need for a separate ignition button.
The GV90 features a pop-up centre OLED Cinematic Display, offering a new user experience on the expansive screen. In normal driving situations,the wide 23.6-inch screen seamlessly integrates the instrument cluster, navigation, and media.When the car is parked, pressing the display extension button on the centre fascia raises the screen by 90mm, transforming it into a 24.6-inch display — approximately 1.7 times larger than when retracted — for occupants to enjoy a wide variety of multimedia content.
In place of a separate instrument cluster, the GV90 offers a 25-inch Head-Up Display (HUD),allowing the driver to check their speed, navigation prompts, and ADAS function at a glance over a much wider projection surface without taking their eyes off the road.
The GV90 also comes with Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform, providing an interface fit for a Software-Defined Vehicle (SDV). Pleos Connect is based on the Android Automotive Operating System (AAOS) and can freely download third-party vehicle apps via the Pleos App Market.
Occupants can also intuitively view and operate various functions on the display and seamlessly access controls and search for information through natural conversations with the onboard next-generation generative AI agent, Gleo AI.
Additionally,Remote Smart Parking Assist 3 (RSPA 3) helps with automatic parking and exiting manoeuvres with a single touch.The complementing Memory Reversing Assist (MRA) remembers the car’s path to easily guide it backward out of narrow alleys or parking spaces, providing a highly convenient mobility experience.
Sensory features that elevate the cabin experience
Genesis has developed a rich array of sensory features for GV90, each designed to engage every sense and add a profound layer of depth to the occupant experience.
Within the tranquil cabin, a Bang & Olufsen Premier 3D sound system with 25 speakers delivers auditory satisfaction rivalling a concert hall. Acoustic Lens Technology (ALT) tweeters at both ends of the dashboard, four headliner speakers, mid-range speakers, and subwoofers create a 7.1.4-channel Dolby Atmos sound that maximises spatial presence and immersion.
Advanced audio capabilities elevate the listening experience. Virtual Venue recreates the signature acoustics of iconic venues including Boston Symphony Hall and Wembley Stadium, while Beosonic allows passengers to personalise sound atmosphere and tone. The result is a listening environment custom calibrated to each occupant’s preferences.
The Ambient Glow mood lighting elevates the cabin atmosphere, enveloping passengers in a visually stunning experience. Expansive indirect lighting flows seamlessly from the dashboard to the doors, casting a gentle glow on garnishes crafted from leather, wool cashmere, stone and wood, optimising the elevated cabin experience.With additional mood lighting integrated into the headliner and console, the cabin evokes the feeling of a private art gallery.The system also serves an intuitive function, interacting with the occupants by sequentially illuminating the door mood lamps upon entry or changing brightness during voice recognition to convey vehicle status and driving conditions.
The GV90’s thoughtful consideration for its occupants extends beyond sight and sound, encompassing every surface and touchpoint with meticulous care. Upholstered in premium leather,the seats are crafted to maximise softness and comfort.Each one is equipped with15 individual air cells and a pulse vibration function, offering an elevated massage experience beyond what Genesis has offered before.
A metal-coated heated windshield, a first for Hyundai Motor Group, enables the glass to generate its own heat to quickly remove winter frost and condensation while maintaining a pleasant cabin without relying on climate control. For added warmth and comfort, radiant heat warmers are integrated into the first- and second-row console armrests, side panels, and door trims.
The GV90 Neolun Executive Suite (4-seat configuration) delivers the ultimate VIP experience through a collection of exclusive, specialised features. The second row is furnished with a real wood veneer floor that greatly elevates the cabin’s ambiance. Inspired by traditional Korean “ondol” underfloor heating, it incorporates a radiant heating system to provide further warmth to the interior.
A Comfort Partition separates the second-row seating from the trunk area, effectively insulating the cabin from noise in the luggage compartment to create a serene interior ambiance for occupants.
Roll blinds provide complete privacy from the outside when desired.The GV90 Neolun Executive Suite features a Smart Vision Roof which utilises a Polymer Dispersed Liquid Crystal (PDLC) filmto allow the roof’s transparency to be independently controlled across six distinct zones, maximising visual openness.
Seats upholstered in the finest, soft semi-aniline leather comes as standard, alongside VIP-exclusive amenities such as a second-row tower console, a refrigerator and integrated tables to make travel time more meaningful.
Source: Genesis
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