At the EICMA International Motorcycle Show in Milan, the Italian brand SWM made a powerful appearance with a lineup of headline models.
SWM’s 18-minute press conference, themed “Legacy Reborn · Intelligent Future,” redefined the standards of industry launch events. From the stunning debut of its concept model that instantly captured worldwide attention, to the in-depth interpretation of its brand strategy and technological core, every segment was deliberately crafted—showcasing not only international-level professionalism, but also the brand’s unique spirit of innovation.
This highly efficient and impactful presentation allowed the global industry to witness the true “speed and passion” from Italy.
A Fully Evolved Product Matrix: From Niche Segments to Full-Scenario Coverage
At this year’s EICMA, SWM presented multiple key models, demonstrating forward-thinking excellence in new niche markets and forming a complete strategic product blueprint.
Bensen: a new breed of electric off-road machine
In the EV sector, SWM introduced its disruptive all-electric off-road motorcycle Bensen, redefining the electric riding experience with ultra-lightweight engineering and serious off-road capability.
Extreme lightweight performance:
- Total weight: 63 kg
- Motor output: 5 kW, 33 Nm peak torque
- Top speed: 70 km/h
- 19” off-road wheels + 270 mm ground clearance
→ Off-road capability rivaling gasoline-powered dirt bikes
Endurance & Pro Variant:
- Standard version: 72V 32Ah battery
- PRO version: 8.5 kW power / 40 Nm torque / 85 km/h top speed / 72V 40Ah battery
Built for jumps, trails, and high-intensity riding, Bensen marks SWM’s official entry into the electric off-road segment.
A Global Statement of Technical Confidence: From Follower to Leader
SWM presents more than just products—it delivers a complete philosophy of technology and a statement of confidence. From high-displacement V-twin engines to parallel-twin configurations, the brand demonstrates a full-spectrum power layout; high-end wet CVTs adaptable across models reflect its commitment to accessible technology; and the selection of top-tier components highlights its dedication to crafting premium products. Through a diversified range including the Veerdante 550, Super Six 650, C-Fly/Venturo 125, and the electric Bensen, SWM responds to global market needs with a user-oriented mindset, confidently making the leap from technology follower to market leader.
The Starting Point of a New Global Journey
For SWM, this Milan trip is more than a product launch—it is a key milestone in the brand’s development history, demonstrating to the global market that SWM is fully capable of securing a place in the international premium segment.
As these innovative models approach market launch, consumers will be among the first to experience the fruits of this technological advancement. Starting from Milan, SWM is building a new high-end global motorcycle brand image, and its path of “confidence in technology, products, and brand” provides a vivid model for global brand upgrading.
Standing at the center of the world stage, SWM lets its products speak, showcasing the revitalized power of an Italian brand. This journey, extending from Milan to the globe, is set to leave a lasting mark in the history of European brand transformation.
Source: SWM
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