Renault brand embraces the changes from the automotive market and in the presentation of Renaulution strategic plan has been unveiled the Nouvelle Vague Concept.
Renault “Nouvelle Vague” brings modernity to the European automotive by turning into a tech, service and clean energy brand, first of 14 core vehicles that Renault plan launch by 2025, 7 of them in the CD segment and with all of them that will have an electric or hybrid version.
Renault unveils Renault 5 Prototype, showing what Renaulution means when it comes to product, dimostrating that it will sustain its leadership in the energy transition through electrified & hydrogen solution, offering the greenest mix in Europe by 2025.
Renault will move to an energy brand, strengthening the EV leadership with the Electro Pole project and investing in Hydrogen, aiming at achieving the greenest mix in Europe by 2025. It also will be a tech brand, through in-house innovation and through the Software République, an open ecosystem dedicated to develop a European expertise in key fields such as data or cybersecurity. This will give them a competitive edge as a service brand, with high-tech connected services, onboard & offboard.
Three fields of competitiveness
Becoming more intelligent everyday, Renault vehicles will gain value over time. They will also live longer. Further, Renault will try to break the consumerist cycle and generate value up until vehicles’ end-of-life, all thanks to its Re-Factory in Flins (France). The plant will recondition more than a 100,000 used cars per year, repurpose Diesel LCV and convert them into biogas and pure EV. Renault also has a clear advantage when it comes to second life and end of life of batteries. The control of these parts of the value chain has the potential to generate new business cases and value.
A Clean Energy brand, becoming a leader of the energy transition
Challenging leaders on the hybrid markets thanks to its revolutionary E-TECH technology, Renault will sustain its leadership on the electric market with new families of products based on our two dedicated electric platforms CMF-EV and CMF-B EV. The brand will also offer market-ready, end-to-end hydrogen solutions for LCVs. The target is to reach the greenest mix in European market.
As for the range, Renault will make a double-down on both electrification and mix improvement. A repositioned line-up will help the brand win back its front seat in the C-segment while shoring up its B-segment leadership.
Renault 5 Prototype: The rebirth of a cult car, more modern than ever
The soul of a brand is in its roots. Without falling into the past, she has to reconnect with it and draw its inspiration to find the spirit of the glorious times. This is the role of the Renault 5 Prototype, to show that Renault will democratize the electric car in Europe with a modern approach to the popular and essential car. The Renault 5 prototype is a cute, pin-sized, city car taking one of Renault’s timeless success to the future with a modern, 100% electric twist. It kept the fun, anti-crisis and mischievous side, with the pop of yellow highlights. Gilles Vidal’s design team were inspired by a world-renowned cult model from Renault’s past, the R5. The Renault 5 prototype takes strong features from the original design. The modern approach is also evident in the chosen finishes and materials, which are inspired by the worlds of electronics, furniture and sports.
The design of the Renault 5 Prototype is based on the R5, cult model of Renault’s heritage. This prototype simply embodies modernity, a vehicle relevant to its time: urban, electric, attractive.
Gilles Vidal, Renault Design Director
The R5 is immediately recognizable, but thanks to a modern treatment of lines and flush surfaces with futuristic detailing (lights, front face…), the result is resolutely in the spirit of the current times. The styling elements taken from the original design in a modern way hide very modern functions: the bonnet air intake hides the charging hatch, the rear lights include aero flaps, and the fog lamps in the bumper are daytime running lights. There is even a nod to the original ‘5’ on the side grid, the wheels and the rear logo. The front end and the textile roof drawn from the world of furniture are full of ‘French charm’, a hint of mischief, character that pulls on the heartstrings. The front and rear logos light up, bringing the car ‘to life’. The French flag in the rear-view mirrors to underline the “invented in France” side of the vehicle, the headrest lights and the name displayed on the small transparent screen on the dashboard, invite you to hop in for a ride.
Source: Groupe Renault