Renault is presenting a new and unique restomod show car, developed in collaboration with French designer Ora Ïto, based on the iconic Renault 17 sports coupé.
The R17 electric restomod x Ora Ïto is a sculptural retake on the model launched in 1971.
Unveiled on 4 September at Maison5 in Paris, R17 electric restomod x Ora Ïto will be on display on the Renault stand at the Paris Motor Show, between 14 and 20 October.
Unique collaborations that take a fresh look at iconic models
Since 2021, Renault has presented a number of unique creative projects that take a fresh look at its exceptional heritage and the emblematic models that are now part of popular culture.
These projects bear testimony to the brand’s ability to fuse heritage, design and innovation, while also creating a unique playground with huge scope of expression for contemporary designers. Renault has now called on the creative talents of Ora Ïto, one of the most avant-garde designers of his generation, to reinvent the aesthetics of Renault 17, creating a bold and modern take on this historic car.
R17 electric restomod x Ora Ïto: the fourth collaboration in four years
In 2021, as part of the celebrations for the sixtieth anniversary of Renault 4, the brand asked designer Mathieu Lehanneur to reinvent its iconic vehicle. The result was SUITE N°4, an original concept resembling a nomadic hotel suite.
In 2022, Renault teamed up with designer Pierre Gonalons to celebrate the fiftieth anniversary of R5 with an amazing electric show car, the 5 Diamant prototype. A fresh take on the essential city car.
In 2023, Renault presented the Twingo electric show car created by renowned Dutch designer and artist Sabine Marcelis.
This year, Renault is presenting an original collaboration between the brand’s designers and Ora Ïto. Their brief was to create a unique restomod show car based on the legendary Renault 17.
Revisiting an iconic vehicle like Renault 17 was a particularly exciting challenge. Working alongside Renault, I was able to articulate my artistic vision to create a sculpture in my own image – declared Ora Ïto, Designer
R17 restomod, reinterpreted by Ora Ito, aligns perfectly with our approach to uniting heritage and innovation. R17 was part of pop culture, an icon of the 1970s with its avant-garde design and bold personality. This project celebrates Renault’s original iconic design while giving it a contemporary twist with new features to create an experience that transcends the generations. At Renault, we are proud to collaborate with bold talented designers such as Ora Ïto, to reinvent our iconic models while remaining true to the spirit of the brand – said Arnaud Belloni, Chief Branding Officer & VP, Renault Brand
Renault 17: a sports coupé of avant-garde design
Launched in 1971, Renault 17 epitomised the idealistic outlook of the 1970s. A sporty coupé of clean lines, available as a 4-seater coupé or a convertible, it perfectly reflected the spirit of the time, with its looks and performance. Front-wheel drive with a longitudinal engine, subsequently available with fuel injection, and a range of active and passive safety features, Renault 17 was both high-tech and elegant, with its angular lines and an interior styled for demanding customers. Over 92,000 units were built between 1971 and 1979.
Source: Renault
In the following links you can read the serie of two articles about the Renault 17
Be the first to comment