Genesis aligned Marilyn Monroe’s ethos of challenge and innovation, establishing a new direction for luxury that defines Genesis’ brand philosophy.
Driven by passionate ambition and visionary boldness,Monroe took control of her career trajectory and shattered conventional limitations.By building a life on her own terms, she transcended her time to become an eternal cultural icon—a symbol whose influence persists even a century later.
Genesis has embraced an equally audacious mission:to establish itself as a global Korean luxury mobility brand. In just ten short years, the brand has defied expectations, emerging as a global leader that fundamentally redefined luxury automotive standards.
Like Monroe, Genesis has forged a path uniquely its own. As a luxury brand deeply rooted in Korean cultural traditions, its journey reflects Monroe’s own legacy, both rebelling against norms and achieving lasting impact.
To express this connection while exploring the untold narratives of Monroe’s legacy, Genesis launched “Manifesting Marilyn” at Genesis House New York in June and is supporting the production of the Maggie Gyllenhaal-directed short film “Flesh Impact”, which will debut at the 2026 Venice International Film Festival.
Genesis is poised for its next decade of growth, anchored by the GV90 flagship. Building on this momentum, the brand will strengthen its positioning and philosophical foundation while setting distinctive industry standards across design, engineering, technology, and customer experiences.
Attachment. GV90 Specifications
| Specification | GV90 / GV90 Neolun |
| Overall Length (mm) | 5,285 |
| Overall Width (mm) | 2,030 |
| Overall Height (mm) | 1,815 (22-inch tyres) 1,825 (24-inch tyres*) *GV90 Neolun features 24-inch tyres as standard |
| Wheelbase (mm) | 3,245 |
| Max. Power (kW) / Max. Torque (Nm) | Front: 240kW / 350 Nm Rear: 250kW / 450 Nm |
| Battery Capacity (kWh) | 123.5 |
Source: Genesis
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