Genesis unveiled its first full-size flagship SUV, the GV90 available in Neolun and GV90 variants, at thePalace of Fine Arts in San Franciscoon 19 August.
The GV90 is aproduction model based on the Neolum concept revealed in 2024. It symbolises the culmination of Genesis’ elevated hospitality ethos and expertise in thoughtfully applying technology.
GV90 is not simply a new vehicle, but a new vision for luxury mobility that brings together inspiring design, AI-powered software and connectivity, and industry-leading safety –said Euisun Chung, Executive Chair of Hyundai Motor Group.
Technology alone does not create luxury, and design alone does not define luxury. The value of innovation lies in transforming the customer experience in intelligent and intuitive ways, improving people’s lives.
True luxury is human freedom, and true luxury is beauty, expressed through craftsmanship, authenticity and commitment to excellence. Genesis will embrace these innovations to provide customers with differentiated value and experiences of distinction.
The GV90 aims to make every journey more elegant and elevated, embodying Genesis’ unique “Son-nim” hospitality philosophy — to treat each customer as an honoured guest — at the highest level.
Built on eMP platform exclusive for Genesis flagship, the GV90 sets a new direction for luxury electric flagship vehicles. It combines the highest level of safety, elegant driving dynamics and ride comfort, as well as a plethora of innovative technologies that offer an unprecedented in-vehicle experience – dressed in an exterior that commands attention.
The GV90 will be available in two variants:theGV90 Neolun, featuring the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, andthe standard GV90with conventional swing doors. It will also be equipped with an array of advanced technologies including the world’s first Roof Airbag, a123.5 kWh large-capacity high-voltage battery, dual Electronic Limited Slip Differential (E-LSD), multi-chamber air suspension, a New Power Control System, a pop-up centre OLED Cinematic Display, Pleos Connect, Remote Smart Parking Assist 3, Bang & Olufsen’s Premier 3D sound system with 25 speakers and Dolby Atmos, Ambient Glow mood lighting, Smart Vision Roof and a heated windshield.
Today marks a landmark arrival for Genesis and for the future of luxury mobility. GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence– said José Muñoz, president and CEO of Hyundai Motor Company.In less than eight years, Genesis became the fastest luxury brand ever to reach one million sales, built on distinctive design, class-leading innovation, and a relentless focus on our customers. Our new flagship SUV represents our vision for the future while embodying the very best of Genesis, staying true to the distinctly Korean values of hospitality and craftmanship that have shaped our journey.
Source: Genesis
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