The exterior of the GV90 draws inspiration from the iconic moon jar — a symbol of traditional Korean aesthetics— exuding a majestic presence achieved through the porcelain vessel’s philosophy of restrained elegance.
By minimising superfluous elements to emphasise the beauty of the essential, every aspect of GV90’s design reflects the core tenets of the moon jar — its fundamental form of proportion and curve, the beauty of white space, and the spirit of exquisite craftsmanship.
Beneath the clamshell hood, the Wing Face Micro Lens Array (MLA) headlamps span the front fascia, projecting a distinctive and imposing presence apt for a flagship model.Genesis utilised an advanced laser-engraving process to seamlessly integrate the lighting element with the vehicle’s bodywork. The jewel-like Two-Line design imparts a futuristic yet elegant flourish.
The lower bumper is accented with athree-dimensional, dual-layered G-matrix patterned chrome grilleto deliver a sophisticated and elevated aesthetic.
GV90 embodies a timeless design through understated elegant proportions. The 5,285-millimetre-long body, bold yet gracefully sculpted fenders and prominent 24-inch forged wheelsexude the authoritative stance of a luxury flagship.
The GV90 Neolun showcases its distinct identity through anodised aluminium accents applied between the first and second row windows, while the standard GV90 features frame-flush door glass for a seamless, clean look.
The rear design is the most emblematic expression of the GV90’s design philosophy. By eschewing decorative elements, Genesis achieved a pure rear design reminiscent of the flowing curves from the elegant silhouette of a Korean moon jar.
This minimalist approach extends to avoiding unnecessary linesand omitting the rear spoiler entirely, while incorporating flush-mounted surface-emitting taillights and Genesis lettering to create a smooth, harmonious rear composition.
Offering unprecedented personalisation for a Genesis model,the GV90 features 16 distinctive exterior colour selections;13 glossy finishes each tell a visual story: Seychelles Beige captures the radiant beauty of sun-kissed beaches and waves on sand, while Baena Green evokes the serene moment when light penetrates an olive forest. The gloss options continue with Sonoran Navy, Taupo Grey, Jaipur Rose, Vela Burgundy, Como Blue, Uyuni White, Saville Silver, Makalu Grey, Vik Black, Capri Blue, and Cardiff Green. Three elegant matte finishes — Monashee Silver, Matterhorn White, and Makalu Grey Matte — provide understated alternatives.
GV90 is the embodiment of the Ultimate Majestic Presence, Genesis’ belief that true luxury is revealed not through addition, but through reduction, until only the essential remains– said Luc Donckerwolke, President and Chief Creative Officer of Hyundai Motor Group.Inspired by the Korean Moon Jar, we pursued a purity shaped by restraint, balance and an elegance that never fades. By removing unnecessary elements, we allowed timeless beauty to speak for itself. The Neolun Concept, unveiled in 2024, was not simply a vision, but a promise for the future. GV90 brings that promise to life, opening a new chapter for Genesis design, one shaped by extraordinary patience, care and dedication.
An elevated, bespoke living space
Genesis has reimagined the GV90’s interior as a bespoke living space thoughtfully reflecting the personal tastes of its occupants.
The dashboard and door trims feature a sophisticated dual-layer structure with a recessed centre section, allowing contrasting materials to define the inner and outer planes.The seats, console, and display are positioned intentionally like luxury furniture, evoking the refined atmosphere of a sophisticated lounge.
The futuristic centrepiece is a massive cinematic display that harmonises with the cabin through crystal buttons using real glass. Complementing this forward-thinking design, motorised air vents eliminate traditional controls, contributing to an exceptionally clean and uncluttered interior.
Slim mood lamps concealed in the dashboard’s chrome bezel work in concert with Ambient Glow to envelop the cabin in indirect light, intensifying the interior’s premium character.
Athletic Elegance is added to the static cabin upon boarding the car through the Motion Column Shifter, the rotating Crystal Sphere Controller, and sliding tweeter covers. Media, temperature and airflow are managed using the Centre Knob Display.
Genesis has employed a thoughtfully curated selection of authentic material options for the GV90, each selected to maximise its inherent charm and deliver the attention to detail expected of a flagship. Customers can choose from trim materials that harmonise with their chosen interior palette such as natural wood for classic luxury, genuine stone for modern sophistication or wool cashmere for warmth and cosiness.
GV90 is available in five interior colour combinations: Veiled Indigo / Puglia Green; Folio Brown / Batiste Blue; Vault Black / Shadow Grey; Tyrian Purple / Travertine Beige; and Saddle Brown / Shadow Grey.
The GV90 Neolun, on the other hand, offersfive exclusive interior colour schemes:Regal Navy / Majestic Purple; Quince Brown; Vault Black / Shadow Grey; Tyrian Purple / Travertine Beige; and Saddle Brown / Shadow Grey.
GV90 First Edition: exclusive luxury for the discerning few
The same day, Genesis unveiled GV90 Neolun First Edition, an ultra-exclusive limited release for the marque’s elite customers.
The GV90 Neolun First Edition representsthe pinnacle of the Executive Suite (4-seat configuration) lineup.Its two-tone exterior palette and body-colour 24-inch forged wheels elevate the visual impact, delivering an exclusive, unparalleled appeal.
Inside, wool cashmere garnishes come standard, and First Edition-exclusive logo engraving on the Crystal Sphere Controller, headrests, and doorsteps add a subtle touch of prestige.
The GV90 Neolun First Edition debuts in three colour combinations: two-toned Jaipur Rose / Seychelles Beige exterior paired with a Quince Brown interior; two-toned Vik Black / Baena Green exterior matched with a Veiled Indigo / Puglia Green interior, two-toned Vik Black / Sonoran Navy exterior blended with a Majestic Purple / Regal Navy interior.
Source: Genesis
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