The Anglo Moroccan Technology Company Atlas E-Mobility Group to launch the first African designed and engineered battery electric vehicle.
Headquartered in London, UK, with state-of-the-art manufacturing and development facilities planned for Morocco, one of the world’s fastest-growing and advanced global automotive hubs, Atlas will utilise a unique blend of British automotive industrialisation expertise, disruptive Moroccan technology, and proven manufacturing capability.
This combination will be leveraged to create a superior-engineered, affordable, all-electric vehicle inspired by Moroccan design and identity to offer a unique appeal to customers in Europe, the Middle East, and Africa (EMEA) markets initially, with production scheduled for 2026.
Atlas was co-founded by Mohammed Yehya El Bakkali, the company CEO, and Mohammed Hicham Senhaji Hannoun, the company’s Executive Chairman and CTO, with substantial private funding.
The pair combine a visionary approach with a strategic understanding of the need for practical, pragmatic, and viable solutions, particularly in emerging markets with little or no EV infrastructure. In addition to creating electric vehicles, the group’s offer will extend to advanced range-enhancing technology, battery and charging networks, further specific details of which will be announced in due course.
The company will shortly announce an advisory board, encompassing globally renowned experts in several key sectors, including luminaries of the automotive industry.