American racing team, Kiro Race Co, announces extension to Cupra Co-Title Partnership for Formula E’s Gen4 era.
Following the team’s Formula E debut at the Season 11 São Paulo E-Prix, Kiro Race Co’s collaboration with Cupra has gone from strength to strength to establish itself as one of the championship’s most exciting collaborations both on and off the track.
Together, racing as Cupra Kiro, the team has secured three pole positions, four podium finishes and one victory to date, while cultivating a distinctive brand identity that combines high performance motorsport with commercial innovation.
Beyond the circuit, the partnership has delivered a series of standout activations, including a collaboration with the world’s biggest influencer, MrBeast, which generated more than 500 million social media views.
The team also secured a landmark partnership with Marvel Studios to promote the release of Thunderbolts* during the 2025 Miami and Monaco E-Prix – the first collaboration of its kind in Formula E – and teamed up with Amazon MGM Studios to celebrate the release of Masters of the Universe with a special-edition livery at the 2026 Monaco E-Prix, featuring Kiro Race Co Co-Owner, Sir Idris Elba, who stars in the film.
The extension represents yet another significant milestone in Cupra’s ongoing commitment to electrification and performance, with the brand continuing to inspire a new generation through its radical approach to automotive design and technology having sold more than one million vehicles since its launch in 2018.
Together with Kiro Race Co, Cupra will continue its journey in Formula E as the championship enters its most exciting era yet.
The 2026/27 season will introduce the all-new Gen4 car which represents the biggest technological leap in Formula E history.
Cupra Kiro will continue to benefit from Porsche Motorsport’s championship-winning expertise in the 2026/27 season, with the German marque continuing as the team’s technical partner for Gen4.
Source: Kiro Race Co
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