Formula E announced an exciting new strategic partnership with Red Bull Media House to amplify the series’ footprint and accelerate growth in the DACH region (Germany, Austria and Switzerland).
The partnership commences as the all-electric series enters its GEN3 Evo era for Season 11, where its new race cars have all-wheel drive capability and accelerate 0-100 kph in just 1.82s, 30% faster than an F1 car.
The newly-established Brand Studio Sports division of Red Bull Media House will leverage its expertise to elevate Formula E’s brand positioning and localised content strategy across the region, with the aim of accelerating awareness and growth throughout the season and across the DACH media ecosystem.
The partnership will focus on content production and project management to sustainably increase brand awareness of the series with a localised approach, distributing live and other content to platforms including: DF1, Formula E’s free-to-air broadcast partner and DAZN, a global leader in sports streaming, amongst many other media and digital partners. BILD, one of Germany’s most prominent and widely read media outlets, will also report on Formula E.
For the upcoming 16-race season, a dedicated production team will accompany Formula E to every race, delivering a unified German-language TV feed for all media partners in Germany, Austria and Switzerland. Additionally, the team will craft exclusive, story-driven highlights that reflect the unique perspectives of the DACH audience, ensuring emotionally resonant and region-specific storytelling.
Content capture began at Formula E’s Pre-Season Test in Madrid, where Brand Studio Sports produced a number of profile features on the current Formula E World Champion from Season 10, Pascal Wehrlein, who drives for TAG Heuer Porsche Formula E, alongside other German-speaking teams and drivers.
Source: Formula E
Photo: Courtesy Formula E
Be the first to comment