ROKiT Venturi Racingjoin forces withABK Beer for Formula E’s 2019/20 season finale, expanding upon its present title Partnership withglobal conglomerate ROKiT.
ROKiT, Venturi Racing’s relationship with ABK marks anexciting new chapter as the beverage company – part of the ROKiT Group of Companies– joins the world’s premier all-electric racing series.
Holding a pronounced history and heritage, ABK Beer’s beginnings can be traced back to 1308 at the Aktien Brewery in BavariawhenHenry Twinger donated the facilities to the citizens of Kaufbeuren.
700 years on, the brewery has gained global recognition, with ABK Beer awardedtwo gold medals in the International Beer Challengewhile the brand’s ‘Hell’ (pale/light) product was named as thebest beer in the world in 2018.
For the six-race Berlin season finale,ABK Beer’s branding will replace the ROKiT logos on the side pods of Felipe Massa and Edoardo Mortara’s car, offering strategic exposure in the local market and beyond by racing in the German capital.
Source: Venturi
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