Formula E usually excel in different fields in its four years of history and now it has not denied because now has reached a partnership agreement that is the first of this kind and that will see ABB give the name to the new ABB FIA Formula E Championship title.
In fact it is the first time that a FIA single-seater championship has a title sponsor, underlining once again how Formula E is a key platform for forward-looking brands and producers who look to the future.
That partnership emphasising again the position of Formula E as a key place to be for forward-thinking brands and manufacturers.
The announcement was made today in front of special guests and media at the Saatchi Gallery in London – where Alejandro Agag, Founder & CEO of Formula E, was joined by Ulrich Spiesshofer, ABB CEO, to reveal the new brand identity and the fully-electric Formula E car with updated livery.
Formula E and ABB share the same vision of a future where electric mobility is the preferred form of transportation.
Both companies are at the forefront of the Energy Revolution – Formula E with electric motorsport and the increased uptake of electric vehicles worldwide, and ABB helping its customers in utility, industry, transport and infrastructure to realise the benefits of industrial digitalisation.
Alejandro Agag, Founder & CEO of Formula E, said:
This is a historic day for Formula E and I’m honoured to welcome ABB as the title partner of the series, with its background and expertise in the field of electrification and digital technologies. Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase break-through technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.
We are extremely excited to partner with Formula E in writing the future of e-mobility – said ABB CEO Ulrich Spiesshofer. Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this exciting sports activity.
FIA President Jean Todt said:
Formula E continues to grow and in addition to its sporting and technical success, the tremendous level of excitement surrounding this new FIA discipline is tangible. Today’s ABB announcement as the title partner is a strong sign and proof of the attractiveness of this championship, which is still in its infancy. The mobilisation of major economic powers around the pillars of this discipline – new technologies, electric mobility and sustainable development – is a very good sign, and something to be excited about. This contributes to the development and expansion of Formula E.