Strategy BYD to European EV expansion

BYD Europe
BYD "Tang" EV600

BYD Europe sets up its strategy to European EV expansion with the trial introduction of passenger cars and Norway has been identified for introduction of BYD Tang SUV.

BYD Europe longer-term plans is to bring new BYD LCV and eTruck ranges to the European market.

BYD Europe
BYD electric panel van

To mark the next phase of ambitious growth strategy, and following its well-established eBus and eCoach presence in Europe, BYD, world leader in new energy vehicles and the forerunner in the development of battery technology, will initially introduce the all new, full-electric, second-generation BYD ‘Tang’ compact SUV to the Norwegian market.

Plans are also underway to bring to Europe later this year a full range of battery electric vehicles (BEV) for the commercial vehicle sector; including a panel van, 7.5-tonne and 19-tonne rigid distribution trucks, and a yard tractor.

Already one of the world’s best-selling models as a plug-in hybrid electric vehicle (PHEV), the BYD ‘Tang’ EV600 boasts a 520km (373 miles) range based on the NEDC test cycle. The vehicle will spearhead BYD’s ambitions as the brand looks to expand its overall European EV portfolio. The company’s reputation is already well-established following considerable success in the Public Transport sector where the current BYD eBus range of products remains market leader in Europe.

BYD Europe
BYD 19-tonne rigid distribution electric truck

BYD Tang’s forthcoming Norwegian trial emphasizes BYD’s commitment to providing European customers with a range of 100% emissions-free, pure-electric vehicles from passenger cars and light commercial vehicles (LCVs) to trucks and buses. In November 2019, BYD announced its intention to bring electric trucks to Europe at the end of 2020 to complement the well-established sales and supply of BYD eBuses right across Europe.

The full-electric, high-specification BYD Tang EV600 is a permanent all-wheel drive compact SUV which delivers a range of up to 520km (373 miles). Pricing will be announced later this year when it goes on sale in Norway.

Source: BYD Europe

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