The first European Polestar Space has been opened in Oslo, demonstrating the brand’s aspiration to change the face of automotive retail.
Oslo Space combines the brand values of innovative design, technology and consumer-focused high street location for a seamless customer journey.
In the showroom located into a historic 1900s building in the city-centre, consumers will be able to define the entire customer journey from initial enquiry through, if they wish, to the delivery of their chosen Polestar model.
Inside this modern retail environment, Polestar Specialists, acting as brand ambassadors on a non-commissioned basis, will engage with- and inform customers about the company and its products. Test drives can be conducted on-site, deliveries can be scheduled to home or office addresses and there is no held stock to try and persuade buyers away from their personalised configuration.
Those wishing to order or reserve a Polestar can complete the process through the Polestar app or website either in the comfort of their own home in their own time, or under the guidance of a Polestar Specialist in their chosen Polestar Space.
Thomas Ingenlath, CEO of Polestar, says:
The Space in Oslo is extremely special. The location is perfect, right at the heart of where people shop and relax, and the way this modern retail experience sits inside a historic building really reinforces our belief that great design is timeless. Performance for us isn’t just about great driving dynamics, it is also about the experience customers have choosing their perfect Polestar and the excitement of living with it every day.
The Polestar Space is our way of changing the face of automotive retail – says Jonathan Goodman, Chief Operations Officer at Polestar. With no salesmen and no vehicles on the forecourt, there is no hard sell, no requirement to shift stock and an entirely customer-focussed journey. Consumers will define how much they interact with the exhibits and Polestar Specialists tailoring their experience to their exact needs, not the brand’s. Once they have found the perfect specification, seamless digital interactivity places the vehicle in the customer’s app, ready to be ordered when it suits them. We will put the fun back into buying a car!
Designed to offer a seamless customer journey from start to ownership, Polestar Oslo opened to the public on 25 October 2019 at Øvre Slottsgate 7.