Following the BYD announced strategy to introduce EVs in Europe, Chinese company signed a partnership with RSA to represent BYD in Norway.
Norway distributor RSA will be BYD representant on sales, service and parts for full-electric BYD Tang plus electric vans and trucks.
To offer customers a comprehensive vehicle ownership experience, BYD and RSA together have developed a complete sales, aftersales and parts supply strategy to complement its range of important new products; chiefly among them the new, full-electric BYD Tang compact SUV, a panel van, a 7.5-tonne rigid truck, a 19-tonne rigid truck and a yard tractor – all powered by 100% emissions-free, pure electric BYD battery technology.
Frank Dunvold, CEO of RSA, said,
RSA is thrilled to announce the beginning of an exciting cooperation between our two companies. The story of BYD is amazing and different to all other manufacturers. BYD is the only ‘real’ mobility company in the market producing innovative batteries, as well as Battery Electric Vehicles including passenger cars, LCVs, trucks, buses and rail systems. RSA first encountered BYD in 2014 and, upon seeing the second-generation BYD Tang compact SUV and hearing about the brand’s growth strategy for its LCV and eTrucks portfolio, it was plainly evident that BYD is a brand perfectly placed to meet the current growing demand for clean, zero-emissions vehicles. With Norway being by far the most electrified car market in the world, BYD is the perfect match for us and we are looking forward to seeing this exciting partnership develop further.
Isbrand Ho, Managing Director, BYD Europe, added:
RSA is one of the most experienced car import groups in the region with a renowned reputation for not only helping to grow winning brands, but having the necessary infrastructure in place to support customers and give them the best overall brand experience. Our strategy,” he said, “is to offer European buyers a full spectrum of zero-emissions vehicles and, just as our eBus division has established a reputation for quality and performance, so too will our range of passenger cars, LCVs and trucks. This is a tremendously exciting time in the history of BYD and we are delighted that RSA has joined us on this journey.