New industrial award for Genesis GV60 Magna

Genesis Motor Europeannounces thatthe high-performance Genesis GV60 Magmahas been shortlisted forthe Golden Steering Wheel 2026 (Goldenes Lenkrad).

This is one of Europe’s most respected automotive awards and adds to a growing list of recognition for Genesis among customers, fans, media and industry experts across the region.

Being shortlisted for such a prestigious award, where the journey begins with the votes of readers, is a strong sign of the growing connection Genesis is building with European customers –said Peter Kronschnabl, Managing Director of Genesis Motor Europe.In less than five years, we have evolved from a newcomer into an increasingly recognised premium brand, driven by the quality of our products, distinctive design, and an exceptional customer experience.

Since entering the European market in 2021,Genesis has established itself as a distinctive premium automotive brand, earning recognition for its design, innovation and advanced technology. Today, the brand is present in Germany, the UK, Switzerland, Italy, France and the Netherlands, with Spain set to follow soon. As Genesis continues to expand its footprint across Europe, it remains committed to delivering products and customer experiences that challenge conventions and redefine expectations in the premium automotive sector.

Among the brand’s recent achievements are prestigious international design recognitions, such asRed Dot and iF Design awards.All Genesis models have been awarded maximum 5-star credentials on the Euro NCAP safety tests, contributing to a European product line-up that has consistently achieved the highest levels of safety recognition.

These achievements reflect Genesis’ long-term commitment to delivering products tailored to the expectations of European customers, benefiting from the advanced engineering expertise and technological capabilities developed within Hyundai Motor Group R&D centres in Europe and South Korea.

At the heart of Genesis lies theKorean principle of hospitality “Son-nim”,a philosophy that regards every customer as an honoured guest. This approach shapes the Genesis experience, across product development, retail and aftersales.

GV60 Magma: the new challenger

As the first production model from the Magma program,the GV60 Magma represents a bold new chapter for Genesis.Combining the brand’s distinctive “Athletic Elegance” design philosophy with enhanced driving dynamics and performance-focused engineering, the model expands Genesis’ reach into one of the most competitive and emotionally engaging segments of the premium automotive market.

The GV60 Magma reflects Genesis’ ambition to deliver cars that inspire not only through innovation, quality and comfort, but also through genuine driving excitement and emotional appeal. European customer deliveries will commence later this year.

Genesis Awards List

Source: Genesis Motor Europe

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