Nissan’s stand highlighted Nissan Intelligent Mobility, the company’s approach to changing how
cars are powered, driven and integrated into society
DUBAI, UAE (Nov. 28, 2017) – Nissan showcased exciting prototypes and production cars at this
year’s Dubai International Motor Show, giving customers a glimpse of its newest and future
innovations. Nissan’s stand highlighted Nissan Intelligent Mobility, the company’s approach to
changing how cars are powered, driven and integrated into society. The next generation allelectric
Nissan LEAF was unveiled for the first time in the Middle East.
The Dubai International Motor Show is a high profile show visited by the key members of the
ruling family. This year, Nissan had the pleasure to receive the visit of His Highness Sheikh Ahmed
bin Mohammed bin Rashid Al Maktoum, Chairman of Mohammed bin Rashid Al Maktoum
Foundation. His Highness showed a very high interest for the EVs displayed as well as the
legendary Nissan Patrol Safari, which is deeply entrenched in the United Arab Emirates society and culture.
Nissan allowed visitors on its stand to discover how Nissan Intelligent Mobility will make driving
safer, smarter and more enjoyable, as well as tackle some of the world’s big challenges like
climate change, traffic congestion and road fatalities.
— Nissan Middle East (@NissanME) November 16, 2017
At the core of the Nissan stand, was the Nissan LEAF, the icon of Nissan Intelligent Mobility
combining electrification, advanced safety technologies and connectivity into one car that is simply
amazing. The Nissan LEAF was branded with the Expo 2020 logo following the appointment of
Nissan as the Official Automotive Partner for Expo 2020 Dubai. Electric vehicles including the allnew
Nissan LEAF will be part of the Expo 2020 fleet.
Also making its regional debut at the show was the Nissan BladeGlider, a working prototype high
performance electric vehicle with a revolutionary sports car design. A couple of days prior to the
motor show, Nissan BladeGlider starred in a video shot in the streets of Dubai to give a glance of
how EXPO2020 and Nissan will partner to shape the future of mobility.
Also launched at the Dubai International Motor Show was the all-new Nissan Maxima Midnight
Edition 2018. The Midnight Edition includes all the key features of the popular Maxima SR grade,
as well as a sport-tuned suspension, a front chassis performance damper, black sport spoiler and
black rear diffuser. Additional features also include premium Ascot leather appointed seats with
diamond quilted Alcantara® inserts, climate controlled front seats, LED low beam headlights and
a 19-inch gloss black aluminum alloy wheels.
The Nissan stand displayed the full range including latest models of the Nissan Patrol, Patrol
NISMO, Pathfinder, X-Trail, Kicks, Micra and Altima, GT-R NISMO, GT-R, Patrol Super Safari threedoor
and five-door editions, Navara and Sentra. A special tuned version of the 370Z and GT-R
NISMO were also on display – as well as two customized Nissan Patrol Safaris boasting carbon
fiber hoods and twin turbo engines churning out 1,600 and 2,000 brake horsepower.
To fully illustrate Nissan’s Innovation that Excites, the company brought to life its global
partnership with UEFA at the Motor Show with an interactive outdoor activation that combined a
cool driving experience with football. The Nissan Controller enabled the car to interface with
PlayStation and soccer, offering soccer fans and car fanatics to come together and participate in
the UEFA Champions League.
— Nissan Middle East (@NissanME) November 19, 2017
GT-R crowned “Best Car Ever” at Dubai International Motor Show
Car enthusiasts in the Middle East crowned the Nissan GT-R “Best Car Ever” at this year’s Dubai
International Motor Show. During an open talk session called “Ignition Live Talks,” the GT-R
competed against 30 different models from various brands – all iconic and well-known. The
Porsche 911 and classic Ford Mustang landed second and third place respectively in the votes,
bringing Nissan additional confidence in the technology and craftsmanship to the customers in the
Middle East. This is one additional award for the GT-R, which has won numerous awards around
the world. But more importantly, this award is proof that the Nissan brand is strong and powerful
in the Middle East.
— Nissan Middle East (@NissanME) November 23, 2017
Automotive journalist Shahzad Sheikh explained how the audience was excited by the GT-R: “In the end we whittled down a list of well over 30 iconic and legendary cars to just three: the
Porsche 911, the classic Ford Mustang and the current Nissan GT-R. With the Porsche taking third
place as a huge crowd gathered to see who would win, it was down to just the Ford and Nissan. It
was extremely close in the end, but based on the audience response, the GT-R was definitely the
No. 1 choice.”
The MY17 Nissan GT-R at the Dubai International Motor Show embodied the latest design
language. The exterior has a chrome matte finish “V-motion” grille, a new hood and a windcutting
shape with the side sills pushed out to improved air flow. In terms of performance, the GTR’s
award-winning 3.8-liter, 24-valve twin-turbocharged V6 engine delivers 565 HP (EUR 570 PS)
at 6800 rpm and 467 lb-ft of torque. Each unit is handcrafted by its own TAKUMI technician.