The Hyundai’s concept car “Le Fil Rouge”

Hyundai Le Fil Rouge

It has been unveiled in the Paris Motor Show and Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for Hyundai design with newly introduced ‘Sensuous Sportiness’ theme.

Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for Hyundai vehicles.

Hyundai Le Fil RougeHyundai ’Le Fil Rouge’ concept car representing a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974 – said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.

Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept – added Sang-yup Lee, Head of Hyundai Styling.

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